Prominent Nigerian artist Wizkid stirred up the entertainment scene with his recent social media remarks, where he labeled the legendary music producer and Mavin Records founder Don Jazzy as simply an “influencer.”
This statement, shared during an early morning exchange with fans on his X account on April 29, 2024, has sparked widespread dissatisfaction among fans and seasoned industry figures alike.
The dispute started when Wizkid reacted to a post by Ladipoe, an artist under Mavin Records, discussing the present condition of Afrobeats. Ladipoe’s comment hinted at Afrobeats going through a phase akin to the “Hip hop is dead” narrative, which Wizkid was purportedly part of. Wizkid’s retort, disregarding any artist signed by an “influencer” — seen as a direct dig at Don Jazzy — swiftly triggered a wave of criticism.
Observers and fans swiftly condemned Wizkid’s choice of words, highlighting the significant contributions of Don Jazzy to the Afrobeats genre. Beyond his social media influence, Don Jazzy is celebrated for his instrumental role in shaping the careers of numerous artists through Mo’Hits Records and later Mavin Records. Under his leadership, both labels have nurtured some of Africa’s most prominent music talents since 2004.
Further enhancing Don Jazzy’s credentials, Mavin Records was recently acquired by Universal Music Group for over $150 million, representing a substantial milestone in the global music industry. This acquisition underscores Don Jazzy’s influence as a major industry figure, far beyond being simply labeled as an influencer.
The response to Wizkid’s remarks underscores the immense respect accorded to Don Jazzy and indicates that any perceived disrespect toward such a prominent figure is viewed seriously by both the general public and industry insiders. Additionally, this incident sheds light on Wizkid’s influence and the significance of his words, especially considering his typically reserved demeanor on social media platforms.
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