Talent manager Paulo Okoye has projected a challenging year ahead for Afrobeat artists in 2024, attributing factors such as escalating concert ticket prices and a sluggish global economy.
On his Instagram story, Okoye expressed apprehension regarding the forthcoming tough times for artists spanning all Afrobeat categories. He highlighted that only Davido and Burna Boy have sustained momentum by hosting a handful of concerts this year.
Okoye cautioned against overpricing, drawing parallels to the decline witnessed by reggae musicians. He underscored the importance for artists to adapt and lower their prices to maintain relevance in the industry.
Okoye’s observations emerge amidst broader discourse surrounding the diminishing number of global concerts, prompting discussions about the industry’s sustainability amidst economic adversities.
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