Controversial rapper Tochukwu Ojogwu, popularly known as Odumodublvck, has proclaimed himself Nigeria’s “number 1 internet villain.”
In a snippet of an unreleased song circulating on X, Odumodublvck expressed frustration over being vilified online. He mentioned that he is frequently abused on social media.
Odumodublvck said, “If you’re familiar with internet wars, I’m the number 1 internet villain; everybody insults me. Every day they insult me.”
This comes after Odumodublvck faced significant backlash on social media months ago for allegedly generalizing successful women as “sex workers” in the lyrics of his collaborative song with Shallipopi, ‘Cast.’ He was criticized for suggesting that women might not afford wigs and handbags without engaging in sexual activities.
In recent years, the Nigerian rap scene has declined significantly. This downturn is primarily due to the dominance of Afrobeats and artists’ desire to create commercially viable music. Since its introduction, Nigerian hip-hop has remained in the shadow of its African counterparts. While its influence on the country’s music is substantial, the genre itself is struggling and in dire need of revitalization. Nigerian rap has lost its essence.
One might argue it never fully developed its own soul. Early Nigerian rap offered relatable stories that resonated with listeners. Artists like Eedris Abdulkareem, Mode9, Vector, Olamide, Phyno, Jesse Jagz, and M.I. Abaga narrated the realities of Nigerian life from the late 90s onward. However, subsequent generations have shifted towards imitating foreign styles, often unsuccessfully.
The extensive westernization of the country has disconnected young Nigerian rappers from their cultural roots. Rapping about Nigerian experiences is now considered “uncool,” leading to a focus on themes that are not reflective of their true reality. This shift is further compounded by the music industry’s growing international aspirations.
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